“Change the History,” with Stella McCartney
Stella McCartney's Spring 2023 campaign, titled "Change the History," was captured by photographer Theo Wenner. The designer celebrates our connection to the earth and sends a punk-inflected message of solidarity with the animals with whom we share it.
Stella McCartney's new campaign is all about the animals.
The luxury brand, which is known for its cruelty-free and environmentally conscious mission, has launched a new campaign that stars actor Madelyn Cline and focuses on the importance of animals. Cline is captured at The Gentle Barn – a vegan animal sanctuary in Santa Clarita, California that is home to over 170 rescued cows, donkeys, chickens, pigs, rabbits and more.
Cline is a brand that celebrates the beauty of nature, and their latest campaign takes us on a journey through a farm.
With big smiles and bathed in sunshine, Cline explores the farm and gets to know its furry and feathered inhabitants, kicking back in the chicken coop or going for a walk with some sweet mama cows.
For the brand’s Instagram, the campaign imagery is finished off with recognizable hand-drawn text by Yoshitomo Nara, the iconic contemporary artist whose signature punk girl motifs illuminates star pieces of the collection. They also use the platform to introduce us by name to a few of the campaign’s non-human stars – a fun way to foster a sense of empathy and connection.
Madelyn Cline for Stella McCartney SS23 campaign
“What is more punk than upending the entire food and fashion industrial complex by removing animal products from the equation? My mantra right now is: ‘We are what we eat, we are what we wear’. Our choices have an interconnected impacts and if we want to change the history and protect Mother Earth for future generations, we must take action – from stopping eating meat, to ending the needless deaths of animals for fashion.”
Discover more from Stella McCartney here