The inimitable and iconic Zendaya makes her debut as a brand ambassador for Louis Vuitton in a new campaign for the house’s Capucines handbag. The campaign was shot by photographer duo Mert Alas and Marcus Piggott.

Zendaya and the Capucines. Take a glance behind the scenes with Louis Vuitton House Ambassador Zendaya, from the new Capucines campaign, shot on the Côte d’Azur against the backdrop of the renowned E-1027 house, designed by architect Eileen Gray.

The last time we saw Zendaya, she was making a splash at the Louis Vuitton Women’s Paris, Fall 2023 show in March.

Now, Mert and Marcus have captured this young megastar in all her glory against the backdrop of E-1027 – the Roquebrune-Cap-Martin house designed by pioneering modernist architect and designer Eileen Gray and situated along the riviera in southeastern France.

In an idyllic sequence of strong, defined images, Zendaya poses with a series of Capucines bags in tow. Defined by the dreamy airs of Cote d’Azur – to which Mert and Marcus lend a particularly powerful saturation – Zendaya gives us all a glimpse into what it’s like to be at one with nature.

Zendaya is a star on the rise. A beloved actress, she has also become something of a style icon in previous years, while maintaining a down-to-earth yet inspirational public profile. As such, any brand would count themselves lucky to have her embody their vision.

Bright, slick, and striking, this campaign is a focused and powerful celebration of Zendaya’s new place among the Louis Vuitton fold. Take a look behind the scene’s of the Capucines campaign…

Zendaya is a force in the world of fashion, and she’s showing no signs of slowing down. She’s got a new role as the face of Louis Vuitton’s new campaign, and we can’t wait to see what she does next!