Fabriq is a brand that believes in transforming hair.

From straighter, smoother hair, to natural curls with fantastic definition, unleash your creativity with Fabriq. The brand’s innovative protein-based treatments and products repair, strengthen and transform all types of hair so that it’s easy-to-manage and impossible not to love.

We're proud to introduce a new brand built on the strongest foundations.

Fabriq comes from the team behind KeraStraight and INNOluxe, and is a natural progression of their unique protein-based approach to healthy, strong and easy-to-manage hair.

The belief that everyone should have the freedom to unleash their hair with the style they choose runs loud and clear through the DNA of all three brands. The team's worked with protein technologies since they first started developing KeraStraight back in 2008, but a lot has changed since "Brazilian blowouts" and "keratin treatments" first became buzzwords...

Fabriq is about giving you more than just great-looking hair—it's about giving you confidence in yourself. With Fabriq, we believe in letting you be who you are—because when your hair looks good, so do you!

Three-times winner of British Hairdresser of the Year and founder of multi-award winning salon Brooks & Brooks, Sally will work closely with Fabriq to inspire other hairdressers to work creatively with its treatments and products. Sally’s 25 year career has seen her working internationally educating other hairdressers to be the best version of themselves. With a no fuss approach to hair, Sally motivates hairdressers worldwide, creates beautiful creative imagery and takes care of clients and the team within the Brooks and Brooks salon.

“Developing a brand like Fabriq is exciting, as behind the scenes there’s a team of creative, inspiring people who really care about their brand,” explains Sally. “I believe in the product – and the passion behind it. “Fabriq is more than just a product. It lets us have the hair we dream of and manage it ourselves, whatever our lifestyle.”

Fabriq Founder Jez Barnett welcomed Sally to the team, saying: “We’re absolutely thrilled to work with Sally as our Ambassador. We’ve worked closely with Sally and her team at Brooks & Brooks for many years and share a passion for healthy, easy to manage hair that has just that little bit more.”

Unleash the creativity with Team Fabriq

Fabriq Global Brand Ambassador Sally Brooks has assembled a whole team of hairdressing talent, ready to share their passion for the treatments and products with stylists and clients alike.

Team Fabriq is made up of five of the names to know in hairdressing creativity, all fans of the Fabriq brand and all motivated to help others get the most of the range. “For me to fully give my vision for Fabriq, I wanted to create a team of artists who could bring their own passion and feel to the project,” explains Brand Ambassador Sally Brooks.

Team Fabriq are session hair stylist extraordinaire Lauren Bell (Editorial | Perfectionist | Fashion)

Top stylist at Brooks and Brooks and Reset specialist Kayleigh Twigg (Client care | Fabriqlover | Genuine)

Salon owner and award winning stylist Nikita Fisher (Social media | Driven | All-rounder)

Specialist in all hair textures Rheanna Wood (Science | Diversity | Integrity)

Industry treasure Karoliina Saunders (Industry | Funny | Creative)

Salon owner, business extraordinaire, Jamie Brooks.

Each team member has their own vision for the product and their own way of working. Just as hair is different to everyone, so is the person who does hair,” explains Sally. “By working and collaborating with each other we can talk to a wider range of people and showcase Fabriq in a unique way.”

Fabriq Founder Jez Barnett adds: “We’re so excited to work with the phenomenal talent and experience in Team Fabriq. Each brings their own unique perspective of how they love to work with our treatments and products to create the healthiest, most versatile and easy to manage hair.

Think of Fabriq as a family of treatments and products that work together to create the perfect canvas so you can unleash your creativity on the healthiest, strongest, easiest-to-manage hair you can imagine.

Over the coming months Sally and Team Fabriq will share their knowledge and passion for creating healthy, strong and easy to manage hair with Fabriq treatments and products, enabling clients to enjoy their best hair.