Home is where the heart is.

It's where we go to be safe, to cook and nurture, and to spend time with family and friends. It's a refuge, a place to retreat when the world outside has become too much, a safe space —and some of us are lucky enough to call it our own.

But what's special about home? Why do humans feel such a deep connection to their own spaces? And what makes one space feel like home while another feels like just somewhere else?

We're here to celebrate everything mundane and humble—because it's all part of what makes up home. HOMECORE - a place to cook and nuture, to spend time with family and friends, reusing and repurposing where possible!

Introducing the new essential looks by Schwarzkopf Professional

CATWALK

Cut by Tyler Johnston

“THE ROUNDNESS OF THE LINE, ALONG WITH THE UNFORCED FINISH TO THE HAIR, EVOKES HOMECORE PERFECTLY. THIS TREND IS DOMINATED BY SHAPES THAT FEEL SLIGHTLY OFFSET, OUT OF BALANCE. TO ACHIEVE THIS EFFECT, IT’S ESSENTIAL TO WORK WITH THE INDIVIDUAL’S HAIR, ITS OWN UNIQUE TEXTURE, AND DENSITY. THIS LOOK IS ABOUT SHOWCASING THE HAIR AT ITS VERY BEST WITHOUT FEELING OVER-DONE OR FORCED.”

Colour by Arjan Bevers

“WHEN WE THINK OF TRUE BEAUTIFUL HONEST, WE THINK OF SOFT, UNDERSTATED, MUTED RESULTS. I WANTED TO SHOW THAT WE CAN STILL MAKE A STATEMENT WITH THE STUNNING YET DIMENSIONAL EFFECT WE CAN CREATE WITH TBH. USING LARGE SECTIONS IN VERTICAL YET ORGANIC SECTIONS CREATES A STRONG SENSE OF DEPTH, SHADOW, AND MOVEMENT.”

SALON Cut by Tyler Johnston

“TEXTURE IN HAIR. TEXTURED HAIR IS TRULY AMAZING, AND WHILE WORKING WITH IT, YOU NEED TO BE SUPER VISUAL. YOU NEED TO STUDY THE HAIR, SEE HOW IT REACTS TO WHAT YOU ARE DOING, AND TAILOR YOUR TECHNIQUE. I WANTED TO FREE THE HAIR; TO ACHIEVE THIS, I HAD TO BRING A LOOSENESS, A FREEDOM TO MY SCISSOR WORK.”

Colour by Arjan Bevers

“I LOVE THE CHOCOLATES AND BEIGES OF HOMECORE; THEY HAVE A REAL EARTHEN QUALITY. UTILISING THESE NEW SHADES I WANTED TO CREATE A COLOUR THAT WORKED WITH AND ACCENTUATED THE HAIR’S NATURAL TEXTURE. I USED LARGE SCATTERED TRIANGULAR SECTIONS TO CREATE A MUCH MORE BLENDED EFFECT WHEN COMPARED TO THE CATWALK LOOK.”

CREDITS:

INTERNATIONAL CREATIVE DIRECTOR SIMON ELLIS @THESIMONELLIS

ESSENTIAL LOOKS DIRECTION MARIE-LISA BREWER, CELINE MONTERO-LOPEZ, CAMILLE DELPECH, AMIRAN MAHTANI

ESSENTIAL LOOKS CREATIVE CONSULTANT PADDY MCDOUGALL

THE CREATORS

TYLER JOHNSTON - SKP GLOBAL AMBASSADOR @TYLERJOHNSTONHAIR

LESLEY JENNISON - SKP GLOBAL AMBASSADOR @LESLEYJENNISON

ARJAN BEVERS - SKP GLOBAL COLOUR AMBASSADOR @ARJANBEVERS

NICK IRWIN - SKP GLOBAL STYLING AMBASSADOR @NICKIRWINHAIR

HAIR & COLOUR ASSISTANT JAMES BICKMORE, ALASTAIR JUBBS, VIOLA LANDSKY, KRISTIN WOEST COLLECTION MAKE-UP HELGE BRANSCHEIDT ASSISTED BY LISA BREITFELD

COLLECTION STYLING LUCY MANNING ASSISTED BY MARIYA SAJID BHAD

PHOTOGRAPHY SIMON EMMETT ASSISTED BY CLAUDIA GSCHWEND, GIOVANNI MAFRICI

BACKSTAGE PHOTOGRAPHY ARNE VOSSFELDT