Pantone Viva Magenta 18-1750: New Year, New Color!
Every year, Pantone releases its color of the year. It's a fresh, new and positive way to add some life to your wardrobe and makeup bag. It's soon to be a new year, and that means it's time for a fresh color palette! Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Artificial Intelligence and human creativity to create “The Magentaverse” available to the public for the first time.
Bring on Viva Magenta 18-1750
A vibrant red, PANTONE 18-1750 Viva Magenta is a color of a new generation. It's a hybrid color, one that straddles both the physical and virtual worlds—a reflection of our multi-dimensional world. This is not a bold color. Rather, it's assertive but not aggressive. It approaches you with confidence and warmth rather than aggression or brashness. It evokes dynamism, which makes it capable of driving design to create a more positive future.
Pantone's Color of the Year, Viva Magenta 18-1750, is a bold, daring shade that's sure to make a statement.
This year's Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. It's electrifying, boundaryless—and it welcomes anyone to make a statement with it.
Viva Magenta is an audacious color that oozes wit and style. It's an inclusive hue that you can't help but love—and it will be the perfect addition to your wardrobe this year!
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” – Leatrice Eiseman, Executive Director, Pantone Color Institute
PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future. Discover more from Pantone here