Experience the evolution of KNWLS at its 7-year milestone, where practicality meets empowerment in the fall 2024 collection. Charlotte Knowles and Alexandre Arsenault infuse utilitarian elements into the KNWLS woman's signature disruptive femininity. From embellished camouflage to cargo pockets, the brand seamlessly blends utility with western influences, accentuated by washed-out hues and textured leathers. Power radiates from oversized blousons with "linebacker" shoulders, contrasting with plunging necklines for an '80s edge. Amidst the brand's trademark corsetry and flared trousers, a new essence emerges – a "hazy insouciance" elevating jersey pieces and effortless pairings.

The large-scale venue, with its white-washed walls and towering lights, provided the perfect backdrop to showcase the stunning array of colours this season. As models strutted down the runway, the sage, wine, beige, and brown hues popped against the clean canvas, exuding an aura of sophistication and power. The bold shoulders of the garments commanded attention, embodying the essence of extra-verts embracing their individuality. Yet, amidst the grandeur, there was an underlying sense of practicality woven into each design, a testament to the brand's commitment to merging style with functionality.

In our interview with global hairstylist Mustafa, using Schwarzkopf session label products, we delved into the inspiration behind the hair look for this season. Mustafa shared his vision of creating a hairstyle that epitomizes healthy, hydrated hair, exuding effortless elegance. The brief painted a vivid picture of a woman from the upper east side in NYC transitioning from a sophisticated dinner to a lively party, her hair evolving with the evening's festivities. Mustafa imagined a chic knot, initially pristine for dinner, then loosened and textured as the night progressed, with strands delicately framing her face. This theme of versatility and natural movement was echoed across all models' haircuts and styles, ensuring each portrayed the same essence of refined yet carefree beauty.

Mustafa, the mastermind behind the captivating KNWLS hair looks, revealed his favourite products for crafting the perfect style. He relied on Schwarzkopf session label mousse to infuse volume and grip at the roots, providing a strong foundation for his creations. The flexible hairspray became his go-to tool for sculpting movement and allowing for effortless manipulation of the hair. As the models took their place in the lineup, Mustafa added a touch of brilliance with the miracle balm, applying it to the knotted sections to enhance shine and texture. Describing it as akin to a luxurious face cream, he wholeheartedly recommended its use to everyone, ensuring each hairstyle exuded a lustrous, multidimensional allure.