The Alexander McQueen Fall 2022 campaign is a study in contrasts.
Reuniting with Paolo Roversi, the house’s longtime collaborator, Sarah Burton brings her signature mushroom-inspired collection to life in a new campaign. The revered photographer captures the organic energy of the collection in his classic technique of painting with light and shadow, creating a sense of nostalgic portraiture that sets off the collection’s tough contemporary edge.
The models stand on sheets of black silk in an abstract studio space as Roversi shoots in subdued, silvery tones. The result is a unique celebration of what makes Alexander McQueen so special: its willingness to explore fashion as an art form. The images have a dreamlike quality, as though they were taken from the most fantastical dreams.
The models are statuesque and seemingly unaffected by their surroundings. We Love!!
Alexander McQueen Creative Director | Sarah Burton
Photographer | Paolo Roversi
Models | Awar Odhiang, Lucia Fairfull, Ancherin Madit, Florence Nicholls, Wang Han, and Celina Ralph