We're not going to lie: we're pretty excited about the launch of The Conscious Edit pop-up store from Lone Design Club, in partnership with The Crown Estate.

The store is all about sustainable brands, and it's located on 84-86 Regent Street in London. It's open now until October 14th, so you've got plenty of time to get there if you're in London!

The evening began with an introduction to the store’s message from The Crown Estate’s Leanne Catterall, who then passed it over to the panel to discuss the challenges in the industry, making an impact and the small steps we can all take toward a greener future for people and the planet.

The panel featured Arizona Muse (model, activist and founder of DIRT charity), Sara Vaughan (innovator positive change maker and creator of brands and companies with purpose) and Rebecca Morter (Founder CEO of disruptive omnichannel). Moderated by Amy Nguyen (Sustainability researcher contributor Forbes The Times), they discussed how they each met their own challenges in creating more sustainable products while making sure that they are still accessible.

At The Conscious Edit, it’s all about luxury without the guilt. They believe that you deserve to look good and feel good too. That's why they are committed to offering products that are kinder to the planet and your wallet. Services include a repair zone where you can have your pre-loved items refurbished by Sojo, and a customisation zone where you can make your own unique pieces from scratch.

They also understand that having an ethical wardrobe isn't always easy—that's why they have partnered up with Whering, the app that helps users digitize their wardrobes and truly appreciate the gems they already own. And if all of these options aren't enough for you, they even have an entire rental zone in partnership with Rotaro highlighting beautiful garments available on the rental and resale markets.

We're so excited about all these new initiatives we wanted to share this with the FrontRowPro community, check it out today, what is there not to love! Go and make your pledge for the future of our planet…

Amy Nguyen says “The launch of The Conscious Edit onto Regent Street signals the start of a critical shift towards more responsible patterns of consumption in the fashion industry and beyond. Aligning our spending to our values has never been more important.

The ability to unite innovators and creators championing environmental and social sustainability in this space is a testament to the LDC community’s hard work and purpose-driven mission.

Last night, it was great to bring together Sara, Arizona and Rebecca as thought-leaders and inspirational women in this space to discuss how we can all use our platforms and voices to make an impact and champion change”.

LDC is shaking up the conventional shopping experience.

Lone Design Club is cutting through the noise of a saturated fast‐fashion market and challenging traditional retail offerings in the UK and internationally. Presenting a new immersive shopping experience, LDC is blurring the lines between consumers’ online and in‐store purchasing experiences.

With a focus on providing customers with innovative product and service offerings, LDC’s goal is to redefine how people shop for clothing and accessories by creating an entirely new retail experience that enables customers to shop from anywhere, at any time, from any device.

The Crown Estate is a unique business with a diverse portfolio that stretches across the country. They actively manage their assets in line with their purpose: to create lasting and shared prosperity for the nation.   Their portfolio includes some of central London’s best places to work, shop, live and experience, as well as regional retail and leisure destinations across the country, a substantial rural portfolio, a number of mixed-use and strategic land opportunities, and the Windsor Estate, including the world-renowned Windsor Great Park. 

They also manage the seabed and half the foreshore around England, Wales and Northern Ireland, and therefore play a fundamental role in the sustainable development of this important national asset, including in the UK’s world-leading offshore wind sector as well as marine aggregates, cables and pipelines and CCUS.   Established by an Act of Parliament, they are tasked with generating profit for the Treasury for the benefit of the nation’s finances, this has totalled £3bn over the last ten years.