The moment the sun starts to set, everything seems to come alive.

You can't beat that golden hour glow—the perfect no-filter moment as the light hits just right and everything is bathed in beautiful, diffused rays that somehow make the world look a little bit more magic.

Introducing the limited-edition ghd SUNSTHETIC collection for spring/summer 23.

Taking inspiration from beautiful sunsets and unique personal aesthetics, ghd encourages you to channel the mood of golden hour this summer, with limited-edition tools and hair looks that bring to life the feel of that gorgeous, hazy glow: free, unfiltered, and effortlessly radiant.

For those who love their hair styled effortlessly yet beautifully, we've got a whole range of new coloured tools inspired by the golden hour to help you create effortless beach waves, sleek straight looks or tousled curls.

When it comes to time of day, there's nothing quite like golden hour. The ultra-flattering light of this magical hour makes it an irresistible time to capture content, so it's no wonder that golden hour is so popular with Gen Z and their desire for an aesthetic lifestyle, which is why ghd has partnered with 4 international Gen Z content creators as the faces of the campaign.

With a combined reach of over 100 million followers on Instagram alone, we're excited to see how these Instagrammers use their social platforms to share their love of ghd and inspire others to do the same!

Shot in the heart of Barcelona and featuring Florence Robertson (UK) Marissa Ren (USA), Lisa Marie Schiffner (Germany) and Zoe Massenti (Italy), the campaign perfectly captures the halcyon vibe of the fleeting natural light and the girl’s unfiltered glow up for golden hour.

Follow here @glambyflo @m.arissa @lisamarieschiffner @zoemassenti

Inspired by the mood of self-expression and style exploration that abounds on social media today, the collection is available for the summer season in a limited-edition palette of contemporary metallics: bold bronze, sunkissed gold, refined rose and tonal taupe

New tools available:

LIMITED EDITION GHD PLATINUM+™ STYLER IN SUN-KISSED TAUPE WITH COMPLIMENTARY HEAT-RESISTANT CASE RRP £239 / €275

The ultimate SMART styler, featuring ground-breaking Ultra-zone™ technology that responds to your hair and the way that you style, controlling heat more effectively and predicting your personal hair needs, to give 70% stronger hair, 2x more colour protection and 20% more shine.

LIMITED EDITION GHD GLIDE HOT BRUSH IN SUN-KISSED BRONZE WITH COMPLIMENTARY HEAT-RESISTANT CASE RRP £169 / €179

Perfect for second day hair, the ceramic technology with ioniser heats up the brush consistently to the optimum styling temperature of 185ºC for guaranteed healthier looking hair. The ions within the brush eliminate frizz so hair is transformed in just a few quick strokes. The combination of high density short and longer bristles allows for large sections of hair to be styled at once and leaves salon smooth, natural movement.

LIMITED EDITION GHD MAX STYLER IN SUN-KISSED ROSE GOLD WITH COMPLIMENTARY HEAT-RESISTANT CASE RRP £209 / €229

The ghd max hair straightener is ideal for styling long, thick and curly hair types in half the time. Evenly maintaining the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair, the ghd max delivers professional performance for quick, easy styling with flawless results.

LIMITED EDITION GHD HELIOS™ HAIR DRYER IN SUN-KISSED DESERT WITH COMPLIMENTARY DUST BAG RRP £189 / €199

For ultra-powerful drying and ultimate styling results with 30% more hair shine†, the ghd helios™ hair dryer with unique Aeroprecis™ technology and bespoke contoured nozzle puts the power of a salon-blow dry in your hands.

LIMITED EDITION GHD GOLD™ STYLER IN SUN-KISSED GOLD WITH COMPLIMENTARY HEAT-RESISTANT CASE RRP £189 / €209

The iconic ghd gold™ styler features Dualzone technology for premium performance which delivers salon quality results sleeker, smoother and healthier-looking hair.

Discover more about ghd and to shop the collection click here