As you might have heard, Marni made a big move.
The brand has been part of the Milanese fashion scene since its founding in 1994 by Consuelo Castiglioni and her husband Massimo, but now it's setting its sights on New York City as its home base for the next few seasons. The first stop on this new journey? An inspiring show at NYFW Spring 2023.
The youthful, boho-grunge arthouse whimsicality of Marni feels more attuned to the energy of New York City than that of its home in Milan.
In fact, it's easy to see why Francesco Rissoβwho took over creative direction from Consuelo Castiglioni last yearβchose this city as his new home base for the brand. With its mix of eclectic cultures and diverse neighborhoods, New York is uniquely suited to showcase Marni's vision for modern femininity in an exciting way that reflects Risso's own personal style: a blend of feminine beauty with an edge that makes it stand out from other brands in this category.
In an age of over-the-top fashion statements, it's refreshing to see a designer who knows how to make simple pieces that are still luxurious. Marni's latest collection was a huge success, with looks that were elegant yet body-conscious and mysterious. The designer infused a sense of elegance and sensuality into his work, pushing his penchant for the poetic into more refined territory. While Marni's previous collection sought to embody the passing of time through minutely detailed pieces that demanded much scrutiny to glean all their visibly mended, patchwork personality, most of the looks here felt immediate: you see them at once, as a whole. Simple slip dresses with flirty slits up the side, confident silk-lined long overcoats, or effortless tank tops exuded a sense of ease and simplicity in dressing that felt a bit surprising for the house.
Marni Spring 2023 Fashion Show from New York Fashion Week (Sept 2022